The consequences of living an aspect of life in the metaverse are being considered by major forums and institutions around the world.
The World Economic Forum (WEF), which describes itself as an “international institution for public-private partnership,” is concerned about the safety of young people in the metaverse.
Mark Read, CEO of WPP, describes the expansion of this sector and why creating a secure metaverse is a priority in an article produced as part of the forum’s Davos 2022 summit.
Although the metaverse is being pushed as an alternate universe for everyone, the article states that due to its characteristics, gaming apps will attract the greatest interest at first glance, which implies that youngsters will be the first to be introduced to these interactions. In this way, it clarifies:
“Due to the epidemic, children are exposed to more games on more devices for longer periods of time. They are experiencing a variety of behaviors (including abuse, if they are not monitored). And supervision itself is becoming increasingly difficult.”
The Institution also gave some suggestions for how to reach this level of safety for youngsters in the metaverse’s future.
According to a survey conducted by Wunderman Thompson, 72 percent of parents who are aware of the metaverse are concerned about their children’s confidentiality and 66 percent are concerned about their safety.
As a result, several companies have begun to develop walled and secured metaverse experiences tailored just for children.
This strategy, however, does not work in a multi-connected metaverse. “We must learn how to create better analytics and marketing strategies, and intervene successfully,” the essay says. It clarifies:
“Anticipating new behaviour should undoubtedly be included. The metaverse provides previously unimaginable immersive 3D digital actions and interactions, but it also allows a new set of behaviors, some of which are concerning and many of which should not amaze us.”
Children’s metaverse experiences are already being developed by businesses. Epic Games and Lego unveiled a cooperative metaverse in April, allowing children to delight themselves by creating their own experiences.
Superawesome, a company that specializes with keeping these experiences safe for kids, is owned by Epic Games.
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